Search Engine Optimization Basics

by admin on April 30, 2008

Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases.
The method of getting search result is different for each search engines (Google, MSN, Yahoo…). Search engine applies many techniques to index the web pages and include into its directory. So the next time if your web page ranking high within one search engine and not in another then do not bother, it’s because of different method used by these search engines. To rank higher in all the search engine you can do the things which is used by all search engines. You have to track all the changes happened in the search engine operation or method of spider software for getting search results and accordingly modify your web sites.
A better optimized site rank high. Optimizing a website is not about tricking with the search engine, instead you should design your site both search engine friendly and human friendly. Many people spends lot’s of money and uses latest technologies to achieve the target business by their website, but unluckily sometimes they fail in achieving. So it’s essential to optimize your site in right way, in order to get successful online business by standing ranking-high in major search engines and able to attract lot’s of clients.

Search Engine Optimization Strategy:

  • Research your keywords
  • URL Submission
  • Content of the page
  • The Title tag
  • Meta Description and Meta Keyword Tags
  • ALT Tags
  • Check rankings with search engines
  • Link building
  • Search Engine Optimization Strategy

The process of search engine optimization includes the optimization of the following items:

  • Analyzing Site
  • Site Designing
  • Promotion of website and
  • Maintenance of website

A well optimized site attract targeted traffic by attaining very high positions in the search results.

{ 21 comments… read them below or add one }

1 seobharat November 15, 2010 at 9:32 am

Most of search engines command over 100 million searches everyday, day after day. Search engine optimization helps you get this piece of the pie, which you might be losing otherwise to your competition
Search engine optimization offers a much better return on investment ROI compared to banner campaigns and other internet marketing techniques.
Search engine optimization helps you increase targeted traffic… people who are already looking for the product or service, which you are offer.
Search engine optimization is a long term and permanent answer to your traffic generation. Once a website has been optimized through search engines it can stay at the top for long periods of time
Search engine optimization results in huge savings on ad-spent using traditional channels of marketing

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6 Rawlyn March 28, 2011 at 1:53 pm

I've written an article "Search Engine Optimization in a Nutshell" and it provides very basic information on exactly what it is. You can read it here:

DianeD

7 CHEVICK_1776 April 30, 2011 at 10:53 am

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9 Danny DeMichele May 6, 2011 at 3:28 pm

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13 CHEVICK_1776 May 26, 2011 at 4:29 am

search engines are like google , altavista, etc…there are about 40 search engines worldwide……whenever someone wants to look for info. on a topic of interest he types it or keywords or resembling phrases …..websites show up which have info. needed or somewhere near it…….in order to make sure that the website shows up on the first or first few pages when keywords are typed in is known as search engine optimization and can be used for various purposes …..taking it up as a career is interesting and can be a viable option…….

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15 Frank Castle June 30, 2011 at 7:36 pm

Typically, there is no degree associated with this job title. Obviously, being college educated will always help you versus another candidate, but the more critical qualification is if you have ever performed any search engine optimization campaigns. If you have, prepare to show the potential employer results that you have received from your efforts.

Some SEO companies (like ours) will hire you for understanding the general concept of SEO. Sometimes a clean slate and a yearning for knowledge is better than anything else.

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17 imisidro September 28, 2011 at 11:06 am

Typically, there is no degree associated with this job title. Obviously, being college educated will always help you versus another candidate, but the more critical qualification is if you have ever performed any search engine optimization campaigns. If you have, prepare to show the potential employer results that you have received from your

Some SEO companies (like ours) will hire you for understanding the general concept of SEO. Sometimes a clean slate and a yearning for knowledge is better than anything else.

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